First iPhone 5s Magazine Ad Shows Up

10/17/2013 16:10

The first magazine ad featuring the iPhone 5s has finally showed up. It was shown in The New Yorker. It features the gold iPhone 5s and outlines the new Touch ID home button. The ad is for T-Mobile. It has this caption:

Your finger is the password. 

Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch. 

Touch ID. Only on iPhone 5s.

Entertainment Weekly and Sports Illustrated are showing the same ad, but with Sprint branding, while Rolling Stone is showing it with Verizon branding.

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