Apple Buys WiFiSLAM
Apple has confirmed that they bought the indoor mapping service, WiFiSLAM. The Wall Street Journal reported that Apple spent around $20 million. While Apple confirmed this purchase, they have not provided any details on their plans with it. WiFiSLAM is a service that allows your smartphone to pinpoint its location in real-time.
Allow your smartphone to pinpoint its location (and the location of your friends) in real-time to 2.5m accuracy using only ambient WiFi signals that are already present in buildings.
We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking.
This could enhance something like Passbook. The app could send you a push notification to you as you walk inside a store. It could alert you on deals, tickets, coupons, or gift cards that you currently have in Passbook.
This could also make location services better by giving you a better location of where you are or something is like “Find my iPhone”. It could give you a better location and a better chance of finding your missing device.
Right now we aren’t sure why Apple bought this, but we will keep you updated in the latest news on the purchase.